Tuesday, February 13, 2007

OK, This Is Very Exciting

Sam Adams has developed a new beer glass.

As my beer snobbishness grows, I find myself unable to drink out of plastic cups any longer. I suppose it's not long till I can't drink out of glasses not specifically designed for the type of beer I'm drinking. Frankly, I already have a hard time drinking out of glasses that have a Bud or Coors label on them. As a geek in general, I'm also particularly attracted to using the "do one thing and do it well" philosophy, so specialized glasses appeal to me.

I view Sam Adams as a middling microbrew that hit it big. The beer is still better than the rest in its class, but its class isn't great. I respect them for trying to raise the level of national American beers and maybe serving as a "gateway beer" for many people. Of light beers, Sam Adams is the best (probably because it was developed by the inventor of light beer), but again: not a class of beer I enjoy.

I like seeing companies using their popularity and profits to do interesting things that advance their field. Google is an obvious example. The glasses are on their way to me now, so I'll let you know if Sam Adams is now an example, too.

No comments: